Walmart announced today an expansion of its existing relationship with financial services provider Green Dot, which will continue to serve as the issuing bank and program manager for the Walmart MoneyCard program for another seven years. The two companies also agreed to partner on the creation of a new accelerator that focuses on the intersection of retail and consumer financial services.
The accelerator, called Tailfin Labs, will help startups develop solutions that integrate omni-channel shopping and financial tech, which can be aimed either at consumers or businesses. These may involve products built on top of Green Dot’s “Banking-as-a-Service” (BaaS) platform.
“Green Dot is extremely proud and honored to both extend our MoneyCard partnership for many years and to additionally enter into an entirely new equity partnership with Walmart in the creation of a fintech accelerator,” said Steve Streit, founder and CEO, Green Dot, in a statement. “We believe the combination of Walmart’s unmatched retail ecosystem with Green Dot’s innovative and highly flexible BaaS platform, which enables the world’s largest technology and consumer brands to address their consumers with bespoke financial products and services, has the opportunity to create and bring to market many new and exciting innovations over the years to come.”